diff --git a/hsmusic.lisp b/hsmusic.lisp
index 83647e5..d9dfee7 100644
--- a/hsmusic.lisp
+++ b/hsmusic.lisp
@@ -12,21 +12,28 @@
 ; terrible, idc
 ; lossy! (not surprising)
 ; upcase for nice interning
-(defun normalize-name (name)
-  (ppcre:regex-replace-all
-   "(^TRACK:|^-+|-+$)"
-   (ppcre:regex-replace-all
-    "[^A-Z0-9]+"
-    (sb-unicode:normalize-string (string-upcase name) :nfkd)
-    "-")
-   ""))
+(defun track->href (track)
+  (or (gethash "Directory" track)
+      (let ((r (copy-array (gethash "Track" track))))
+        (setf r (ppcre:regex-replace-all " " r "-"))
+        (setf r (ppcre:regex-replace-all "&"   r "and"))
+        (setf r (ppcre:regex-replace-all "[^a-zA-Z0-9-]" r ""))
+        (setf r (ppcre:regex-replace-all "-{2,}"   r ""))
+        (setf r (ppcre:regex-replace-all "^-+|-+$" r ""))
+        (nstring-downcase r))))
 
-;; (defun track-ref-p)
+(defun track->url (track)
+  (format nil "https://hsmusic.wiki/track/~a" (track->href track)))
 
-;; (defun track-ref)
+; let's just store the href because that's unambiguous and links are desirable anyway
 
-(defun track-normalized-name (track)
-  (normalize-name (gethash "Track" track)))
+; string name -> href 
+; so we don't have to research over and over
+; there's ambiguity here! so consult only when not given a track:! 
+(defparameter hrefs (make-hash-table :test 'equal))
+
+(loop for track in tracks
+      do (setf (gethash (gethash "Track" track) hrefs) (track->href track)))
 
 ; a -> b <-> a references b
 ; screw it! let's use symbols. why not? (LKFDSJKFDJ)